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ROYAL BAY

VITAR SPORT

Annual Review 2025 & Strategy 2026

VITAR Annual Meeting
Juraj | January 22, 2026

TL;DR

Executive Summary

Key Takeaways

2025 Results

+40% YoY Growth

Revenue: 24.9M → 35.0M CZK
CZ Plan: 130% achieved (+7.1M over plan)
Post-CEO (Sep-Dec): 155% avg vs 122% before

2026 Ambition
                                45M
                                CZK Target
                            
Growth: +29% YoY
E-commerce: +38% (key driver)
Events: 1M target (structured approach)

Strategic Priorities 2026

🛒

E-commerce

New platform, +38%

🏃

Event Ecosystem

6+ events, 1M revenue

🎯

Brand Building

#1 in 18-35 segment

Bottom Line: Strong 2025 finish (+40% YoY), accelerated after new leadership (+33pp improvement). 2026 targets ambitious but achievable — INTERSPORT deal closed, DUKLA in tender, Tennis expansion starting.

1

About Us

Who We Are

ENERVIT

Sports Nutrition

Italian brand, since 1969
#1 in Italy, Top 5 in Europe
Before-During-After system
Used by Pro Tour teams

ROYAL
BAY

ROYAL BAY

Compression Products

Czech brand, premium segment
Medical-grade compression
Sport, Recovery, Medical lines
Graduated compression technology

Our Mission: Support athletes on their journey to better performance through premium products and education.

2

2025 Results

2025 Performance Overview

TOTAL REVENUE 2025

35.0M CZK

+40% YoY

30.8M

CZ Market (CZK)

+38% YoY

165K

SK Market (EUR)

+57% YoY

120+

Active B2B Partners

Stable base

Channel Split 2025

B2B 68% (23.9M)

E-com 32% (11M)

3

Plan vs Actual

Exceeded Plan by 30% (CZ) & +40% YoY Growth

2024 Actual

24.9M CZK

CZ 22.3M + SK 2.6M

2025 Actual

35.0M CZK

+40% YoY (+10.1M)

CZ Plan 2025

23.7M CZK

CZ Actual 2025

30.8M CZK

130% of plan (+7.1M)

Monthly Performance vs Plan (CZ)

Month	Plan	Actual	Delta	%
Q1 (Jan-Mar)	5.0M	5.9M	+0.9M	118%
Q2 (Apr-Jun)	8.4M	10.0M	+1.6M	120%
Q3 (Jul-Sep)	6.8M	9.8M	+3.0M	144%
Q4 (Oct-Dec)	3.5M	5.0M	+1.6M	146%
TOTAL	23.7M	30.8M	+7.1M	130%

4

Leadership Change

Since September 2025: Acceleration

New CEO joined in September 2025 — immediate impact on performance

Jan - Aug 2025

Before new leadership

122%

of plan (avg)

Sep - Dec 2025

After new leadership

155%

of plan (avg)

+33pp improvement

Monthly Performance (CZ)

September

3.3M

182%

October

2.2M

147%

November

1.6M

143%

December

1.3M

147%

Sep-Dec Total: 8.4M CZK vs 5.3M plan = +3.1M over plan

Key Initiatives Launched

1

Strategy Definition

Clear 3-pillar strategy for 2026

2

Team Expansion

Hired Marketing Manager + Events & Ops

3

Partnership Negotiations

Secured 3-year strategic partnerships

4

ENERVIT HQ Alignment

Strengthened relationship with Italy

5

Key Wins

Quick Wins Since September 2025

🏪

INTERSPORT Deal Closed DEC 2025

Q1 2026 product listing: Entire CZ network + 3 stores in SK. Major B2B growth driver.

🏅

DUKLA Olympic Sports IN TENDER

Selection process for Olympic sports nutrition support. Major institutional opportunity.

🎾

Tennis Association Door Opened

Feb 2026: Meetings with major tennis clubs in CZ & SK. New sports segment.

🛒

Black Friday & Year-End Success

Strong e-commerce performance, December at 147% of plan

📊

Strategy Redefined

Clear 3-pillar strategy: E-commerce, Events, Brand

🇮🇹

ENERVIT Italy Alignment

Strengthened cooperation with HQ, aligned on CEE vision

📞

Customer Care Center

Dedicated customer support infrastructure launched

🤝

3-Year Partnerships Signed

Jizerská 50, ROAD CLASSICS, Paralympic CZ, ATT Pro Cycling

📊

vytrvalci-pro.digital

Automated analytics. End of manual reporting.

LIVE

🎁

Community Event Kit

Event-in-a-Box for local races. Red Bull model.

NEW

B2B Pipeline

INTERSPORT + DUKLA + Tennis

Expected B2B Impact

Securing +21% B2B growth target

6

Strategy 2026

2026: From 35M to 45M (+29%)

TARGET 2026

45M CZK

+29% Year-over-Year Growth

Three Strategic Pillars

🛒

E-commerce Dominance

+38%

15.2M target
New Shopify platform

🏃

Event Ecosystem

1M

6+ Tier-1 events
Structured tracking

🎯

Brand Building

#1

Awareness in 18-35
TikTok + Instagram

7

Channels

Channel Strategy 2026

Revenue by Channel

B2B 64% (28.8M)

E-com 34% (15.2M)

2%

B2B Channel

28.8M

+21% YoY

150+ active partners
Focus: Clubs & Federations
Cross-sell ENERVIT + ROYAL BAY
CRM implementation

E-commerce15.2M
+38% YoYNew Shopify platform
Mobile-first UX
ERP integration
Black Friday push

Events

1M

Structured

6+ Tier-1 flagship events
10,000+ new contacts
On-site sales 500K
3x ROI target

Quarterly Targets 2026

Q1

7.75M

+1%

Q2

13.2M

+22%

Q3

14.8M

+37%

Q4

9.2M

+66%

8

Vision

The Big Picture: CEE Hub

Master Goal

THE Hub for Sports Brands in CEE

Marketing, Sales & Distribution infrastructure for Western brands entering Eastern Europe

📦

Distribution

📣

Marketing

💼

Sales

Expansion Roadmap

🇨🇿 🇸🇰

2026: Foundation

Build team & processes in CZ/SK

🇭🇺 🇷🇴 🇭🇷

2027-28: Expansion

Open Hungary, Romania, Croatia

🌍

2029+: Scale

Add more brands to portfolio

💡 Why it matters: Every process we build today prepares us for a bigger stage. Professional work now = regional opportunity tomorrow.

9

Team

Team & Culture 2026

VITAR SPORT Team

JG

Juraj CEO since 9/2025

Strategy, Key Partners, AI, Finance

K

Karolína

Sales CZ (Prague) | 10.35M in 2025

J

Jiří

Sales CZ (Moravia) + SK

Š

Štěpán

Sales SK Market

A

Adéla NEW

Marketing Manager (EN, RB) | Jan 2026

V

Veronika NEW

Events & Operations | Jan 2026

Culture & Ways of Working

🤖 AI-First Mindset

AI for automation & reporting
Share best practices with team
Build internal tools ("Vibecoding")

📅 Meeting Rhythm

Weekly team syncs (online)
Bi-weekly 1:1 with CEO
Quarterly All Hands (offsite)

🏃 Enjoy the Journey

We sell sports products – let's use them!
STRAVA community
VIP access to events
Work hard, play hard

€

Financials

Financial Outlook 2026

P&L Summary

Revenue 45.0M CZK

COGS (62%) -27.9M CZK

Gross Profit (38%) 17.1M CZK

OPEX -12.5M CZK

EBIT (10%) 4.6M CZK

Key Metrics

38%

Gross Margin

10%

EBIT Margin

32M

Break-even

3.7M

Net Profit Target

🇮🇹 ENERVIT Italy Partnership Commitment

Marketing support for growth & CEE expansion

→ Funding new Shopify e-commerce platform

40K €

Committed

Profitability Focus: 45M is target, not ceiling. With strong execution, stretch to 50M+ possible with accelerated rewards.

Conservative

40M / 8%

Base Case

45M / 10%

Stretch

50M+ / 12%

!

Risk Management

Key Risks & Mitigations

E-commerce +38% Target

HIGH

Aggressive growth requires flawless platform migration and marketing execution

MITIGATION:

New Shopify platform, dedicated Marketing Manager, Black Friday focus, monthly tracking

Team Capacity (New Hires)

MEDIUM

Two new team members onboarding while executing ambitious plan

MITIGATION:

Weekly syncs, clear ownership, Q1 = setup phase, bi-weekly 1:1s

Q4 +53% Required

MEDIUM

Highest growth required in Q4, dependent on e-commerce peak

MITIGATION:

Black Friday campaigns, Christmas bundles, early inventory prep

Event Execution

LOW

First year of structured event program

MITIGATION:

Veronika dedicated to events, 3-year partnerships secured, checklists ready

Safety Net

Weekly meetings catch issues early. Live dashboard at vytrvalci-pro.digital for real-time tracking. Escalation path: Blocking issue → Slack/Teams immediately | Medium issue → Weekly agenda | Strategic → 1:1 with CEO

→

Action Plan

Immediate Next Steps

This Week (Jan 20-24)

📋

1:1 meetings - reward system setup

Owner: CEO

💻

Teams workspace setup

Owner: All

📊

CRM setup kick-off with Sales

Owner: CEO

⛷️

Jizerská 50 preparation

Owner: Karolína | Event: Jan 29 - Feb 1

🛒

E-commerce migration to Shopify

Owner: CEO | Q1 2026

January - February

🏪

INTERSPORT listing Q1

Owner: Karolína | CZ network + 3 SK stores

⛷️

Jizerská 50 execution

Owner: Karolína | Jan 29 - Feb 1

🎾

Tennis clubs meetings

Owner: CEO | Feb 2026 | Major CZ & SK clubs

🏅

DUKLA tender decision

Owner: CEO | Olympic sports support

Q1 Success = Foundation Ready

✅ Team aligned ✅ Tools deployed ✅ Processes documented ✅ Rewards set

Thank You

Questions & Discussion

45M

2026 Target

+29%

YoY Growth Plan

ROYAL BAY

VITAR SPORT | Annual Management Meeting 2026